The online business platform is very competitive today. You can find many stores selling similar products and services. As an online business owner, it is important to keep your store different from the rest.
One way to do that is by creating gift vouchers for customers. If you are interested to do so, here are some tips for you.
Create electronic gift vouchers
You should create electronic gift cards and send them to your potential and existing customers. These are better than paper cards as the customers can copy and paste the codes.
These codes can be easily used in online stores.
Create a gift voucher page
You should create a separate page for a gift voucher so that your customers can easily sign up for it. That way, customers will feel comfortable applying for the vouchers and you will see more people signing up.
You can put up a free shipping threshold. For example, if someone buys a £200 gift voucher then the person will be eligible for free shipping. That way people will try to buy gift vouchers worth £200 or more.
No or long expiration date
Some gift vouchers have an expiry date that is within a few months. Customers may not buy anything so soon so, you should either have the expiration date for a few years or don’t have an expiration date at all. This will motivate customers to buy more gift vouchers.
Call to action
Place a ‘shop now’ button beside the electronic gift card prompting the customers to shop. This way your customers will use up the gift voucher quickly and may apply for more vouchers.
You should always send customers notifications about the balance. That will help them to know how much is available for them to shop. Gift vouchers are on demand during holiday seasons as people can redeem them to buy things they need and want. So, this would be the ideal time to promote your gift vouchers.